Myth Busting: B2B Marketing

Myth BustingB2B MarketingWevecompiledalistofsomeofthecommonfictionssurroundingB2Bmarketing&therealtruthsbehindthembasedonarecentstudybyMillwardBrownDigitalandGooglethatIthinkwillsurpriseyou.

MYTH:Millennialsarent

makingB2Bbusinessdecisions.

http://samsonmedia.net/

MillennialsmakeupalmosthalfofthetotalB2Bresearchersactivetoday,andthat%doubled

withinafewshortyears.46%ofB2Bresearchersin

2014wereMillennials.

http://samsonmedia.net/

MYTH:B2Bmarketingneedstotargettoplevel

executives.

http://samsonmedia.net/

81%ofnonexecutiveshavesomeinfluenceoverB2Bpurchasingdecisionssobesuretomarket

toeveryonewhocouldbemakingdecisionstodo

businesswithyourorganization.

http://samsonmedia.net/

MYTH:Youneedtofocusonbrandedsearcheswhendevelopinga

searchstrategy.

http://samsonmedia.net/

ResearchforB2Bpurchasedecisionswillbeginwitha

genericsearch71%ofthetime.ThoughtfulSEOpracticeswillensureyourcontentstaysat

thetopofsearchengineresults.

http://samsonmedia.net/

MYTH:B2Bresearchersdont

relyonmobiledevices.

http://samsonmedia.net/

Mobilegrowthhastripledoverafewshortyears,and42%ofB2Bresearchersarerelyingonmobiledevicesfortheentiretyoftheirpurchasingprocesses.

http://samsonmedia.net/

MYTH:Themainpurposeofvideocontentisonlytoraise

brandawareness.

http://samsonmedia.net/

70%ofB2Bresearchersandbuyersusevideostohelpmakepurchasedecisions.In2014,clientsviewednearly900,000hoursofYouTube

contentfromB2Bbrands.

http://samsonmedia.net/

Learn how to be the answer tothe question when someonedoes a search looking for the productsand services you sell.

See How Content Marketing Can Increase Your Inbound Marketing

Help people make a buying decision andthey'll buy --- from you!

http://samsonmedia.net/content-marketing/http://samsonmedia.net/http://samsonmedia.net/content-marketing/