Perhaps no category has undergone a more radical transformation than retail in recent years. However, despite the surge in online shopping, a recent U.S. Census report put e-commerce at less than six percent of overall sales. The in-store experience is as important as ever. Learn more about multi-site development: http://bit.ly/1qbLGjb
Text of The three questions smart retailer are asking
When it comes to the customer experience,
renovation is inevitable
questions
SMART retailers
are asking themselves
less than 6% of retail sales occur online
95% occur in-store!
nearly
inevitable
what does this mean for you?
renovation is
omni- are we offering
an
experience? channel
1.
Allowing your customer to view a product
and to pick it up
then to purchase it
on their desktop
on their phone
in-store
omni-channel:
the goal:
feels
the
same
The look and feel of
every channel visited
right
are we leveraging the
technology?
2.
goodbye say
to boring layouts
hello say
to interactive and
engaging experiences
stepping it up Virtual changing rooms
Augmented reality
Virtual product displays
simple
technology integrations can include:
Taking payments from customers anywhere in the store
