This talk looks at how you can use storytelling in your communication to your team, colleagues and clients to explain, inspire, motivate and persuade your audience. The examples are based in the world of UX Design but the general themes are applicable to anyone who just needs to get their ideas across.
Text of Communicating UX Design through Storytelling - Refresh Dublin
Communicate? Engage? Persuade? Failure to
Why use storytelling? Stories make ideas sticky.
EleMENTS of a good story Image: Philip Lawson 2011
The Hero
Situation
Conflict
Climax
Resolution
Executed Movement Imagined Movement
SocialTimes
Kathryn Parkes UX Sofia 2014 TED: Mary Lou Jepsen: Could future devices read images from our brains?
Classic Storyline
Classic Storyline
Personas?
Characters Your story characters shouldnt be static - take them out for a bit of exercise and see how they behave.
The Cast The Storyline Scenarios
Explain Inspire Motivate Persuade
Daddyo Story Who is the user? Where is their pain? What are their needs? Future without our solution Future with our solution
iQ Content
Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating. ! Don Norman
How do you want to make your audience feel?
Explain Inspire Motivate Persuade
Product Managers? Senior Managers? Dev team? Clients?
Your job as a UX Professional Find the happy marriage between user needs and business goals.
Adapt
Fast, Simple, Clear The simpler a story the more likely it is to stick.
Leave room for the imagination The human brain has an amazing ability to fill in the gaps.
http://xkcd.com/1354/ Heartbleed Explanation
Show your workearly
Storytelling Hackathon - Popathon - Darklight Festival
Be willing to share ownership ! Collaboration
Practice
Storytelling
Verbal/Visual Its all in the telling. My work speaks for itself.
